Why is KOK out there?
We are excited to share that KOK PLAY has appeared in New York's Times Square, located in the heart of Manhattan on Broadway and 42nd Street. KOK's signature violet color and crown logo drew the attention of New Yorkers as it filled four huge entire billboards located in the center of Times Square.
It is safe to say that Times Square is the most luxurious and illuminated space in the world, with a daily floating population of 400,000. It is well known as a space where people all over the world gather and admire. Not only that, but it also brilliantly displays various advertisements and promotions of the world's leading companies’ products and services.
Therefore, advertising in Times Square has been considered symbolic and a milestone. Global companies such as Coca-Cola, McDonald's, Sephora, and Samsung Electronics have all advertised on Times Square. More specific Korean concepts such as the ever-popular K-pop group BTS, Dokdo, the beauty of Hanbok, and real-variety show “Infinite Challenge” have also appeared there.
That's how hot it is!
We felt the love and interest for KOK PLAY when we saw it appear among the bright lights on Times Square. We invite you to check out our global content platform KOK PLAY in Times Square through the video below.
As we proudly show off our presence in the trendiest part of New York, we will keep striving our best to expand to all parts of the world. We ask you to expect further global recognition in the coming days and thank you for your trust thus far.