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Sportswear Brand, NEPA Brand Filming

NEPA launched the P.O Paleece line-up. For the line-up, influencer and youtuber Daehwan Park(part of the Groove Company with KOK PLAY) has collaborated. In the video that was conducted under the blind date concept, P.O Paleece was introduced as a couple item with warmth that break away from the outerwear image of the older generation. Hee-joo Lee, executive director of NEPA's Merchandise Headquarters, said that “the new P.O Paleece is a new product that has pioneered a new category in the winter outerwear market with two different styles of padding and fleece in one,” and also mentioned that “Idol P.O, known for his excellent fashion sense, participated in the collaboration to create a fresh concept of outerwear with all three features, including cost-effectiveness, practicality and style, which are perfect for the 1020 lifestyle. We look forward P.O Paleece to become a must-have item for the 1020 generation for this winter.”

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