The global content market is expected to reach almost USD 1 trillion by 2022. Digital content proportion in particular is expected to reach 53% by 2021 compared to its figure of 33.5% back in 2012, a steady annual growth of 20% every year.
The relatively recent technological advancement of smartphones and their growing screen sizes have changed the way we consume content. As a result, the digital content market has seen explosive growth due to this incredible demand making Netflix, YouTube and Play Store international distribution powerhouses. However, the explosive growth of these platforms have inevitably positioned them to come dangerously close to monopolizing the market and its growing needs.
Eventually, content providers have been at the mercy of profitability offering huge fees to the platform but not getting the proper exposure of their content. Moreover, as the platform has a huge influence in selecting content, a profit-based logic prevails obscuring anything that falls short of its expectations. This type of behavior can have an adverse effect on the content ecosystem as contents flow according to only profit based logic rather than being about the consumer. This means whoever has the most money secures the biggest spotlight, in turn getting the most views by default and not merit.
This is where blockchain technology can potentially be a game changer, ensuring transparency and potentially being able to provide a truly decentralized platform free of human or artificial manipulation. Certain blockchain technology is impervious to influence by groups or central forces where all transactions and events are transparently disclosed and there is little risk of forgery or alteration. KOK Foundation has developed a digital content distribution platform through such technology, paying attention to its incredible potential. KOK PLAY is a decentralized digital content platform that was created through the combination of our AI, big data technologies, as well as blockchain that is currently in the spotlight. In order to solve the problem of monopolization of the existing global platform, it was developed to realize three values of “fair, share, and enable..” KOK PLAY is a platform that allows all creators to fairly explore the assets of the platform (fair), share values, vision, and collect returns accordingly (share), and ensures creators' freedom to create (enable).
KOK PLAY will only be as big as its users; nothing more, nothing less.